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What’s in a name…. or more specifically a job title?

Not much in the digital & marketing industry apparently….

This is a short blog for all those slightly confused candidates who are not sure of what terms to search for to find their next job, or clients who need clarity on which key words to use to optimise their job adverts & find the best talent in the market.

For Candidates…..

So, you’re a Marketing Executive and you’ve moved to a more progressive, but similar position at another business.

Your job title could feasibly be one of the following:

–         Marketing Executive

–         Communications Executive

–         Brand Executive

–         Digital Marketing Executive

–         Account Executive

However, the digital & marketing industry has chosen to make things more interesting for us by adding a few new terms including:

Creative / Research / Design / Insight/ Commercial / Client / Ecommerce / B2B / Project / B2C / Product / Social / Website / Online / Direct / PPC / Content / Automation / SEO / User Experience

Without denying that all these key words represent something slightly different, what seems to be happening in the market is that client’s take one from the first list and add any one word (or even two) from the second to complete the job title of your next role.

So, whether you’re an Online B2B Brand Executive or Direct Commercial Marketing Executive you can be sure in the knowledge that those who know the market are not judging you on your title, so don’t worry.

However, we do feel when your pain when it comes to searching for your next ‘perfect’ role which you may never find because you didn’t think to google B2C Online Ecommerce SEO Social Marketing Executive. Make sure you have these search terms covered so you don’t miss out!

For Clients…..

Most of you will be optimisation experts so you’ll know what you’re doing. My only advice would be to keep a strategy that ensures your team’s job titles are kept simple; this will give your advert the best chance of quality responses and save your prospective employees valuable time on their search.

For more details on the market feel free to get in touch – or 0330 113 1498.

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