A group of young workers sitting around a table with laptops

Climbing the Ladder: Securing Promotion from Digital Executive to Digital Manager

In today’s fast-paced digital landscape, the role of a digital executive has become increasingly crucial for businesses to stay competitive. Digital executives are responsible for implementing and executing digital strategies, driving online presence, and achieving marketing goals. However, for ambitious professionals seeking career growth, the next step on the ladder is often a promotion to the role of a digital manager. This transition demands a combination of skills, experience, and strategic thinking. In this blog, we’ll explore some key steps to secure that coveted promotion from a digital executive to a digital manager, backed by relevant survey data.

How to Secure Promotion from Digital Exec to Digital Manager

1. Showcase Leadership Skills:

According to a recent survey conducted by a leading HR firm, 85% of hiring managers believe that leadership skills are the most important factor when considering candidates for managerial positions. As a digital executive, take the initiative to lead projects, mentor junior team members, and collaborate effectively with colleagues from various departments. Highlight your ability to motivate and guide others, as well as your track record of successfully leading cross-functional teams.

2. Expand Digital Expertise:

In a survey of 500 digital marketing professionals, 92% of respondents agreed that continuous learning and expanding digital expertise were critical for career advancement. To be a successful digital manager, invest time in expanding your knowledge across various digital marketing channels, analytics tools, and marketing automation platforms. Stay up-to-date with industry best practices and leverage this knowledge to devise innovative strategies that can enhance the company’s digital presence.

3. Foster Collaboration and Communication:

Effective communication and collaboration are essential qualities of a successful digital manager. In a survey by Harvard Business Review, 91% of respondents believed that teams with strong communication skills were more likely to deliver exceptional results. Showcase your ability to communicate effectively and build strong working relationships with stakeholders, ensuring a seamless flow of information and ideas. Emphasize instances where you’ve successfully collaborated with different teams to achieve shared objectives.

4. Exhibit Problem-Solving Abilities:

Digital managers often face complex challenges that require quick thinking and effective problem-solving. A study conducted by McKinsey found that 84% of executives considered problem-solving skills as critical for leadership roles. Highlight instances where you’ve encountered digital roadblocks and how you approached and resolved them. Showcase your ability to think critically, adapt to changes, and make data-driven decisions to achieve desired outcomes.

5. Prove ROI and Success Metrics:

To stand out as a potential digital manager, back your accomplishments with measurable results. According to a survey by Adobe, 67% of marketers believe that proving ROI is the most effective way to secure promotions. Demonstrate the impact of your digital campaigns, such as increased website traffic, lead generation, conversion rates, or improved ROI. Providing concrete data to support your achievements will strengthen your case for promotion.

6. Showcase Adaptability and Flexibility:

In the fast-evolving digital landscape, adaptability and flexibility are invaluable traits. According to a survey by Deloitte, 85% of executives believe that being adaptable is the key to career success. Showcase instances where you’ve successfully navigated changes in algorithms, consumer behaviour, or technological advancements. Highlight your ability to embrace change and turn challenges into opportunities for growth.


Securing a promotion from digital executive to digital manager requires dedication, skill, and a proven track record of success. By showcasing leadership, expanding digital expertise, fostering collaboration, exhibiting problem-solving abilities, proving ROI, and highlighting adaptability, you position yourself as a strong candidate for the next step in your career. Remember to communicate your aspirations with your superiors and be proactive in seeking growth opportunities within the organisation. With the right approach and a commitment to personal and professional development, you’ll be well on your way to ascending the ladder and embracing your role as a digital manager.

If you’re searching for your next promotion and would appreciate a confidential conversation about opportunities in the digital & ecommerce market, please don’t hesitate to call 01327 856127 or email hello@proximityrecruitment.net

Scroll to Top
Include a message to the recruiters.
Attach a resume file. Accepted file types are DOC, DOCX, PDF, HTML, and TXT.

We are uploading your application. It may take a few moments to read your resume. Please wait!