When it comes to applying for a new role, your CV and cover letter tend to take centre stage. But there’s another vital piece of the puzzle that’s often overlooked—your references. Keeping your professional references updated, informed, and relevant is just as important as refining your CV. Here’s why regularly reviewing your reference list is essential—and how to do it effectively.
Why Updating Your References Is Crucial
Whether you’re actively job-seeking or simply open to new opportunities, your references can play a pivotal role in shaping an employer’s impression of you. Outdated or uncontactable references can stall your application, while a well-informed referee can reinforce your strengths and support your candidacy.
1. Careers Evolve – So Should Your References
If you’re progressing in your digital marketing or e-commerce career, the people best placed to speak to your current skills and capabilities may have changed. Your former manager from five years ago might no longer be the best person to vouch for your experience in today’s fast-paced digital landscape.
2. Industry Changes Quickly
In digital industries, trends and technologies shift rapidly. Having references who understand the modern tools, platforms, and skills you work with is invaluable. A current manager or peer in the digital space is more likely to reflect your up-to-date skill set than someone from a previous industry or outdated role.
3. Professionalism Speaks Volumes
Letting someone know in advance that you’re listing them as a reference is a professional courtesy. It gives them time to prepare and ensures they won’t be caught off-guard if contacted. More importantly, it allows them to provide a relevant, considered response—one that truly supports your application.
How to Keep Your References Updated
Keeping your list current doesn’t have to be a major task. A few simple steps can ensure your references are ready and able to support your next career move.
Reach Out Regularly
Every 6–12 months, check in with your listed references—especially if you’re thinking of applying for a new role. Even a quick message via LinkedIn or email to confirm their willingness to remain on your list goes a long way.
Provide Context
If you’re applying for a specific role, give your referee some background—what the job entails, why you’re interested, and what aspects of your experience are most relevant. This context helps them provide a tailored response, rather than a generic one.
Update Their Contact Information
Make sure your references’ contact details are up-to-date. A hiring manager who struggles to reach them might simply move on to the next candidate.
Rotate When Needed
Not every reference is ideal for every job. Tailor your list to suit the role you’re applying for. For example, if you’re applying for a senior e-commerce role, a reference who can speak to your digital strategy and leadership skills may be more useful than someone who only worked with you in a junior capacity.
Final Thought
Your references are more than a formality—they’re a valuable endorsement of your professional brand. By keeping them informed, current, and relevant, you give yourself the best chance of standing out in a competitive job market. Whether you’re in performance marketing, UX design, or digital analytics, make sure your referees are just as polished and up-to-date as the rest of your application.
Proximity Recruitment is here to support digital marketing and e-commerce professionals at every stage of their careers. If you’re looking for your next opportunity—or your next great hire—get in touch with our expert team today.
