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The Counter Offer

The Counter Offer….. What do you need to consider?

The Marketing & Digital Industry is set aside as the fastest growing in the world, with new skills, challenges and innovations being launched every week. Many businesses have transformed company-wide strategies to make this area the cornerstone for their growth and linked directly to business objectives. With this in mind, Marketing & Digital talent is some of the most critical of a firm’s assets and they will do everything in their power to retain their best talent. For example, You.

Recruitment insight tells us that circa 65% of candidates who accept a counter offer for more money will still leave that business in under 6 months. In Marketing & Digital the pressure to ensure your retention means counter offers are more frequent and laced with significant pay rises and the promise of development. Whatever your decision it is important you ensure it is a decisive one to ‘not burn any bridges’ with both parties.

If you feel inclined to stay with your current business it is important that you assess the reasons you started to look for a new position in the first place and whether they have effectively addressed those concerns, situations or lack of opportunities/renumeration. You will need to assess the culture of your organisation to understand whether this statement of intent to leave will see you over-looked for future progression.

Most candidates would hope to have an open and transparent relationship with their manager and it is important that the process of handing in your notice and turning down/or accepting a counter-offer is managed in a professional, respectful and honest manner to ensure although one party may be left disappointed they are still as keen on you as a person as they were before, you never know when your paths might cross again.

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