Franchise Marketing Manager – Automotive | £35,000 + £5,000 Car Allowance + Benefits | Hybrid (Northampton/Aylesbury)
Are you a dynamic marketing professional with a passion for driving business performance? We’re partnering with a national automotive business to recruit a Franchise Marketing Manager for a hybrid role based across Northampton and Aylesbury.
This is a fantastic opportunity to join a collaborative and autonomous marketing team where your insights, ideas, and leadership will directly impact the growth of leading automotive franchises. With the support of in-house teams and external agencies, you'll lead innovative marketing initiatives that enhance brand visibility and drive lead generation.
Key Responsibilities
- Develop and implement annual and quarterly marketing plans tailored to each franchise.
- Analyse market, customer, competitor, and media insights to inform strategy.
- Collaborate with franchise GMs to meet lead generation and commercial targets.
- Manage marketing campaigns from concept to execution.
- Oversee marketing budgets and ensure optimal ROI.
- Represent your franchise at manufacturer meetings and maximise co-funded campaign opportunities.
- Provide detailed reporting on campaign performance by channel.
- Serve as the brand guardian for your franchise portfolio.
- Nurture relationships with third-party suppliers and stakeholders.
What You’ll Bring
- A results-driven mindset with multi-channel marketing experience.
- Strong campaign management skills, from planning through to delivery.
- Commercial acumen and a collaborative approach to stakeholder engagement.
- Experience in the automotive sector (preferred but not essential).
Why Join?
- Hybrid working: 3 days on-site, 2 days from home.
- Work closely with major automotive brands and regional leaders.
- Supportive environment with access to agencies, a Digital Marketing Team, and Marketing Executives.
- Strong culture of progression – average tenure within the team is 7+ years.
- Competitive salary with flexibility for the right individual.
If you're ready to shape the future of franchise marketing in the automotive space, apply today or reach out for a confidential conversation.
