Digital Marketing Manager

Proximity Recruitment are searching for a talented Digital Marketing Manager (circa £50,000 + Benefits) to join a thriving, regional retail business in the West Midlands.

The successful Digital Marketing Manager will be responsible for articulating and executing a strategy, updates and developments that grows sales and profit for the website, drives footfall into the stores, and increases brand awareness.

Responsibilities include:

  • Working closely with the Directors and external marketing agencies to interpret and implement agreed digital marketing strategies across all marketing channels.
  • Strategy and direct involvement with developers and agencies to implement changes and updates to current CMS.
  • Working in a digital acquisition role and seeing over all channels of acquisition including paid media, organic, affiliate and third party.
  • Manage all online activity in relation to traffic acquisition, sales, conversion and testing and reporting outcome.
  • Managing the team to improve quality and traffic acquisition.
  • Research market to discover new trends and technologies to improve digital performance.
  • Analyse various data to deliver data driven strategies to deliver top performance and achieve KPIs.
  • Directly responsible for PPC, SEO, and organic Social Media performances.
  • Driving new customer acquisition through the right mix of digital marketing channels.
  • Shaping and delivering the acquisition strategy to drive on/off-line traffic and sales and improve the customer experience.
  • Lead a small team.

With top of the range products and an experienced SLT this opportunity would suit a Digital Marketing Manager capable of tactical delivery & strategic thinking. The ideal candidate will have retail or B2C experience across multi-channel digital. Please don’t hesitate to apply for more information.

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