Proximity Recruitment are partnering exclusively with a B2B SaaS provider in Hull to appoint a talented Digital Marketing Manager (up to £60,000 + Benefits) in a tactical, hands-on position that will grow strategically over time.
This role will own and deliver digital go-to-market strategy, driving measurable MQL growth and ensuring the brand continues to lead within their niche technology space. It’s ideal for a hands-on, data-driven marketer who enjoys performance ownership in a high-growth B2B SaaS environment.
Responsibilities include:
- Develop and execute a data-driven digital marketing and GTM strategy
- Build and optimise an ABM approach to generate high-quality MQLs
- Own marketing KPIs including MQLs, conversion rates, CAC, LTV, and ROI
- Lead marketing analytics, reporting, and performance optimisation
- Manage marketing automation and attribution tools
- Oversee digital performance across SEO, PPC, paid social, email, and CRO
- Drive A/B testing and conversion rate optimisation
- Analyse customer segmentation to refine targeting and messaging
- Manage digital budgets and optimise spend based on performance
- Deliver content marketing and thought leadership initiatives
- Report performance and insights to senior stakeholders
The Successful Candidate will have:
- Experience in B2B SaaS or high-growth technology marketing
- Strong focus on efficient MQL generation and ROI
- Hands-on experience with paid digital campaigns
- Strong analytics capability using tools such as Google Analytics, CRM, and marketing automation platforms
- Solid understanding of SEO, CRO, and funnel performance
- Confident, commercially minded, and comfortable working in a small team
The role is 3 days a week in the offices in Hull, 2 days from home and joins a successful brand with a forward-thinking SLT & a desire to build on their current foundations within marketing. Please don’t hesitate to apply for more details.
