Job Details

Marketing Manager

Proximity Recruitment are searching for a skilled Marketing Manager (£38,000 + benefits) with strong experience within campaigns to join a flexible & established manufacturing business in Herefordshire (with offices also in Birmingham and the opportunity to work from home).

Responsibilities include:

Customer Acquisition & Retention

  • In conjunction with External Sales team and Customer Experience identify opportunities, understand the customer journey, pain points and formulate activity plans where appropriate.
  • Understand Customer Insight outcomes, evaluate opportunities and contribute to marketing planning activities.
  • Work with Digital Marketing colleagues to test ways of effectively and efficiently servicing the customer through digital channels.
  • Maintain and update current content and materials as required.
  • Develop product and/or service value propositions for key customers groups. Build and implement campaign activity to support propositions. In collaboration with Product and Marketing Development Managers.

Campaign Management

  • Be responsible for integrated marketing campaign strategies and activity plans for key programmes that use all channels effectively that will achieve campaign objectives.
  • Ensure Brand standards and Corporate Identity guidelines are adhered to.
  • Recommend & propose investment within assigned projects.
  • Manage the implementation of integrated marketing campaigns, on time and within budget.
  • Work with key internal and external stakeholders to implement campaign activity including: Marketing colleagues, Technical teams, Internal and External Sales teams and Customer Experience.
  • Manage and evaluate external partner relationships to deliver best outcomes and best ROI, including creative, media planning, PR and other relevant agencies.
  • Devise measurable and achievable campaign objectives.
  • Drive and improve current marketing tools and collateral output enabling successful and measured integrated marketing campaigns from concept to execution.

If you have experience of marketing & campaigns within a B2B environment and are looking for your next challenge this could be the opportunity for you. Please don’t hesitate to apply for more details.

Marketing Manager

  • Marketing & Communications
  • Leominster
  • Permanent
  • £38,000
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