Proximity Recruitment are searching for a skilled Marketing Manager (£38,000 + benefits) with strong experience within campaigns to join a flexible & established manufacturing business in Herefordshire (with offices also in Birmingham and the opportunity to work from home).
Customer Acquisition & Retention
- In conjunction with External Sales team and Customer Experience identify opportunities, understand the customer journey, pain points and formulate activity plans where appropriate.
- Understand Customer Insight outcomes, evaluate opportunities and contribute to marketing planning activities.
- Work with Digital Marketing colleagues to test ways of effectively and efficiently servicing the customer through digital channels.
- Maintain and update current content and materials as required.
- Develop product and/or service value propositions for key customers groups. Build and implement campaign activity to support propositions. In collaboration with Product and Marketing Development Managers.
- Be responsible for integrated marketing campaign strategies and activity plans for key programmes that use all channels effectively that will achieve campaign objectives.
- Ensure Brand standards and Corporate Identity guidelines are adhered to.
- Recommend & propose investment within assigned projects.
- Manage the implementation of integrated marketing campaigns, on time and within budget.
- Work with key internal and external stakeholders to implement campaign activity including: Marketing colleagues, Technical teams, Internal and External Sales teams and Customer Experience.
- Manage and evaluate external partner relationships to deliver best outcomes and best ROI, including creative, media planning, PR and other relevant agencies.
- Devise measurable and achievable campaign objectives.
- Drive and improve current marketing tools and collateral output enabling successful and measured integrated marketing campaigns from concept to execution.
If you have experience of marketing & campaigns within a B2B environment and are looking for your next challenge this could be the opportunity for you. Please don’t hesitate to apply for more details.