Proximity Recruitment are searching for a dynamic Head of Digital (circa £50,000 + Benefits) to join a vibrant, entrepreneurial B2C firm in North Nottinghamshire.
The role owns PPC spend in national lead generation campaigns which cover luxury & standard markets for a brilliant range of products.
Responsibilities include:
- Deliver lead generation campaigns through paid search and paid social.
- Optimise media investment.
- Provide insight into consumer behaviour to inform strategic planning from the results of the paid campaigns.
- Build and manage paid ad accounts across the major platforms, e.g. Google, Meta, to achieve and exceed cost-per-lead and cost-per-sale targets.
- Manage and optimise the technical performance of the websites.
- Develop and implement a structured website content testing plan.
- Manage prospect and customer journeys.
- Tactically manage & run email marketing, SEO & social media as secondary focuses behind PPC activities.
Reporting straight to the directors the successful Head of Digital will have a strategic input into success & potential of digital within this growing organisation with the likelihood being you'll have opportunity to build a digital & ecommerce team over time.
