Job Details

Digital CRM Manager

Proximity Recruitment are searching for a talented Digital CRM Manager to join a multi-site B2C business near St. Albans. The successful Digital CRM Manager will be joining a creative, supportive and fun team in a market-leading business with new brands set for launch at an exciting time in the firm’s development.

Responsibilities include:

  • Own, develop & utilise the business’ CRM to support effective digital & marketing campaigns.
  • Own email marketing within the organisation and review new technologies to add to the CRM’s capabilities.
  • Develop a CRM & digital roadmap for the business to track customers and increase acquisition/retention.
  • Working alongside the in-house IT team and agencies to improve conversion rates.
  • Utilise a range of acquisition techniques including performance media, SEO and partnerships with support of the wider digital team.
  • Manage monthly digital budgets and CPA goals in line with targets.
  • Identify opportunities for existing and new tactical and automated CRM programmes followed by implementation and testing.
  • Implement data analysis and email marketing best practise to drive engagement rates and revenue contribution.
  • Deliver monthly campaign reporting and data analysis, identifying trends, campaign learnings and ongoing recommendations to improve email performance.
  • Co-ordinate all aspects of database management; cleansing, data capture and segmentation enhancement.
  • Work closely with the brand marketing manager on social & digital campaigns.
  • Line management & development of a team of two.

If you have strong experience in CRM within a B2C environment, line management experience and a passion for growing great brands through CRM this could be an opportunity for you. The package for this position is circa £45,000 + 10% Bonus + Benefits. Please don’t hesitate to apply for more details.

Digital CRM Manager

  • Digital & Ecommerce
  • Hemel Hempstead
  • Permanent
  • £45,000
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