Job Details

Digital Acquisition Manager

Proximity Recruitment are supporting a FTSE 250 business in the Milton Keynes area who are searching for a Digital Acquisition Manager to join their growing global function. With continued investment in digital both domestically & abroad this position will play a large part in the direction & growth of an established, innovative company.

Responsibilities include:

• Accountable for the global Digital Marketing acquisition budget taking direct accountability for the cross-channel Cost Per Acquisition (CPA) targets.

• Direct management of the Digital Acquisition team comprising of PPC and SEO/Social media specialists.

• Development of online lead generation activity to drive new leads and customer retention.

• Continuously explore and introduce new digital marketing channels to the business.

• Work with the wider digital marketing team to set-up and manage the digital marketing infrastructure (Tag Management, Campaign Tracking, Marketing Analytics, Attribution, etc.).

• Analysing web traffic and increasing the visibility of the division’s websites through the relevant channels.

• Manage and drive digital marketing tactics securing maximum exposure, with a focus on driving new customer acquisition.

• Execute tests, collect and analyse data, identify trends and insights in order to achieve maximum ROI in paid search campaigns.

• Track, report, and analyse website analytics and SEM initiatives and campaigns.

• Accountable for setting the framework for the continuous improvement of digital acquisition activities.

• Perform ongoing keyword discovery, expansion and optimisation.

• Research and implement search engine optimisation recommendations.

If you have strong digital acquisition experience and are looking to make a real online impact in a successful business this could be the opportunity for you. Package for this position is between £60,000 – £70,000 + Bonus + Benefits, please don’t hesitate to apply for more details.

Digital Acquisition Manager

  • Digital & Ecommerce
  • Milton Keynes
  • Permanent
  • £70,000
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