Job Details

CRM Executive

Proximity Recruitment are searching for a talented, creative CRM Executive (circa £32,000 + benefits) to join an innovative B2C leisure brand in Hemel. This fun, ambitious environment will see the successful candidate join a dynamic team in an exciting time for the business & their brands.

Responsibilities include:

  • The CRM Executive will support the Digital Manager with the development and implementation of the digital acquisition and retention strategies for the company.
  • Identify opportunities for existing and new tactical and automated CRM programmes followed by implementation and testing.
  • Implement data analysis and email marketing best practise to drive engagement rates and revenue contribution.
  • Support with co-ordinating all aspects of database management.
  • Create fresh, engaging and effective email creative for each new campaign.
  • Deliver insightful creative briefs to external agencies.
  • Co-ordinate support for tactical local emails, making recommendations to optimise the campaign and manage expectations on delivery timelines.
  • Manage the annual email calendar; liaising with key stakeholders around the business to understand their email requirements and priorities.
  • Implement email marketing best practise to drive response rates; open rates, CTO rates and revenue contribution.
  • Deliver monthly campaign and database reporting and analysis, identifying trends, campaign learnings and ongoing recommendations to improve email performance.
  • Use of Microsoft CRM & Google Analytics.

With a flat organisational structure and a fast-paced industry this environment allows for the ability to get decisions made quickly and promotions rolled out effectively with the help of the internal digital & marketing team. If you are passionate about CRM & creative campaigns this could be a great opportunity & springboard for your career in this space. Please don’t hesitate to apply for more details.  

CRM Executive

  • Insight & Analytics
  • Hemel Hempstead
  • Permanent
  • £32,000
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